Janio SemDanio
Danio is a type of yogurt new on the market. It’s different from the others because it has more milk, more protein and is way more consistent. It is the perfect snack for that 4PM hunger everyone has. Normally people just grab some non-healthy snack. but with Danio they can satisfy the 4PM hunger with something delicious AND healthy.
So we created a very special character named Janio SemDanio (Janio without Danio). Since he was born, every time he gets hungry he eats everything he sees before his eyes. A table, a pen, a poster. A fun character personifies hunger and shows in an exaggerated and playful way what everybody does.
The concept: “Don’t let you hunger choose for you”
We created a campaign including a biography film and other short films to tell Janios story. We also did a Facebook page for him. As well as a website an ads for different types of media. Take a look:
Biography film:
Short films:
“Janio SemDanio even ate a garden dwarf. But you don’t have to devour anything at the time of hunger”
Website:
Some of the posts on Facebook.
