In one flower, your essence

Natura is one of the biggest Beauty and Cosmetic Companies in Brasil. They work mostly with Brasilian ingredients to formulate their products. This time they decide to reach further. They looked for the best ingredients to make the truest and most intense fragrances around the World. The Rose from Belgium, Iris flower from France, Orange Flower from Morroco…

The name “Esta Flor”, means “this flower”, it embodies the idea os the purest scent, mad only of that special flower.

For each flower, there is a specific scent that defines a unique personality. The personality of a fragrance and also of a woman that also has the same qualities. For the Rose, it means elegant and delicate. For the Iris Flower, precious and sophisticated.

The concept “Em uma flow a sua essência” means “In one flower, your essence”. It translates exactly the connection between the essence of one flower, with your essence as a person.

The package and its simplicity were designed to be a premium product, demonstrating sophistication and purity. There is also an X-ray of each flower to emphasize the idea.

From an art perspective, the idea was to communicate the unique personality of every fragrance through the whole art direction concept, with colors, selected cast, clothes, makeup, general look & feel. The ads also had a “sample” possible to smell on the paper.

 

Client: Natura

Agency: DPZ&T

Creative Directors: Daniel Motta & Marcelo Lucato

Art Director: Daniela Dauch

Copywriter: Marcos Teixeira

Cast Photographer: J.R. Duran

Product Photographer: Cacalo

Documentary Production: Bossa Nova Films

 

 

 

 

 

 

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