Playing in a virtual city – DANONINHO
Danoninho is a delicious yogurt consumed massively by children between 4 and 8 year of age. They made a very special promotion crating “Dino’s City”. Dino is their Dinosaur character. To encourage kids to recicle, they created a series of stickers. With them kids could built their own cities, by putting together building, houses, trees with the yogurt package and the stickers.
We wanted to enhance their experience. So we took the game online. In a game kind platform, they could use the bar code to get a replica of the stickers they got. This way they cold keep playing for a long time. The platform also had videos, teaching the kinds how to build the objects with the package and the stickers. It also had a “scientist lab” environment, where they could send their creations and share it.
