A perfect cheese, for perfect company
Everybody loves cheese, right? But it is not always that easy to think about quantities and how to match it with other food and beverages.
Polenghi Sélection is premium cheese collection of one the biggest cheese produces in Brazil. To help consumers choose their cheese, understand it’s versatility and program the perfect gathering, we created a Cheese Matching App. Where you can select the occasion, how many guests are coming, favorite beverage, and of course, a type of cheese as a starting point. The app will then collect the information and suggest a collection of fine cheese and matching food that is perfect for the occasion. You can change individual elements and save or share a customized shopping list.
The app was built with individual photos of real cheese and food. Shot from the same angle, in the same light, over the same surface.
A 360 campaign was created to tell the consumers about the app. We also worked a lot with cross-selling in the supermarkets, by showing how you can match wine, bread, salads and a lot of different food with cheese, and that they could learn how to do it with the app.
