Inspired by Nature, powered by science
L’Oréal launched a new product line called Matrix Biolage RAW. It a professional hair product collection made of 98% natural ingredients, no sulfates, no parabens, natural.
The focus of the campaign is to approach women that are looking for alternative products to take care of their hair in a more natural way. Now they can do it with a professional product. The essence is to highlight natural beauty, by using science to extract from nature what is most beautiful and nutritious and thus give back to the hair its essence, its brightness, and natural beauty.
To launch the product, we created a website along with social media campaigns and activation.
