Make it yours
McDonalds decided to start a new campaign. For those who love to eat something delicious and affordable for lunch, now there is “unmissable lunch”, by McDonalds. An affordable lunch combo with 3 new burgers every 3 months.
To make it even more fun and exciting, we decided to let people help McDonalds create the next 3 burgers. They could do that in an interactive hot site, with lots of different pre-selected ingredients to combine and build your own signature burger. The burgers that had the most creations were the chosen ones.
And to make it much more interesting, we created an interactive they, that work with Bluetooth. You could place your smartphone in the middle of it and use the paper with the ingredients displayed on it to build your own burger. Promoting the campaign and also making people have fun and share in social media.
