We create burgers
Club House is a very special burger for McDonlads. It’s a “gourmet” burger, made with Angus beef, brioche bread, caramelized onions and other special ingredients. And for its launch, we thought about exploring the fact that McDonalds is a creative company, and for that they don’t only make burgers but always creating new ones. Creating new flavors and experiences.
Because it was big news, we created a mystery around it with PR and in the media. And when the time came, we launched a website revealing the mystery of the new creation from McDonalds. There, people could see all the ingredients and know more about them. Also, play a bit and try to build it the proper way.
